DSPs are changing faster than in 10+ years. The big boys are still there, but opportunities abound - everyone is looking at adjacent and new markets. Do you have the depth of skills and knowledge to fully pursue these opportunities? How do you stay true to your core differentiators and find growth in new spaces? What is the balance between marketer direct and agency sales?

The belle of the digital advertising ball! RMNs are everywhere. They offer highly incremental revenue and high margin profit to the parent. But it's a lot easier to launch than to scale, a lot simpler to sell to your endemic advertisers than non-endemic. You don't know what you don't know. Digital advertising and ad tech is a new thing - do you need help deciphering the opportunity and executing ruthlessly?

The newest player in the mix. It's a simple decision - you have eyeballs, you have data, you can do advertising. But what's your business model - are you a media play? a data play? do you manage media? Most importantly - how does this relate and support your core business? There are many answers to these questions - which are the "right" answers?

The agent of the marketer is the oldest business in advertising. Marketers rely on you for guidance and advice, but what do you do when the market changes so fast and sometimes in ways that betrays your own business model? How do you explore new operating models, new offerings, while respecting the core? Perhaps you need a fresh set of eyes that knows the market as well as you do, but can provide a new perspective.

The reason for all this fuss. Why we all do what we do. Marketers are at the eye of the storm, yet sometimes know the least, especially how things really get done. How do all the tech changes in advertising, particularly AI, impact them? What platforms can be trusted to bring real technology and innovation? What agencies and partners are best suited to their marketing needs?